Huda Beauty Easy Bake Loose Baking & Setting Powder 20g - Shade : Ube Birthday Cake

Founded in 2013 by award-winning blogger and make up artist to the stars, Huda Kattan, Huda Beauty rose to fame with the launch of its customisable falsies. Going on to create an entire make up range, the eponymous label has become one of the fastest-growing beauty brands worldwide... and isn't showing any signs of slowing down.

WHAT IT IS:
Huda’s holy grail product, Easy Bake Loose Setting Powder is the key to a flawless finish. Huda believes baking is the ultimate step to seamless makeup and Easy Bake gives you 10 whole hours of just that. Ultra-refined pigments mean this loose powder has a lightweight, silky texture that is non-comedogenic and gives a hint of luminosity to the skin. A dusting of Easy Bake leaves a translucent veil on the skin creating a matte finish that controls shine, color corrects, and highlights the different contours of the face without creasing or fading!

WHAT IT DOES:
Easy Bake’s weightless texture blends seamlessly with any prior product to keep makeup in place without flashback; this loose powder absorbs shine, has a natural finish, and has major staying power. Infused with a floral musk scent and available in ten shades you can choose whether to choose a shade that matches your foundation shade for all over setting or a lighter shade to make your undereye pop!

WHY WE’RE OBSESSED:
Long lasting
All over setting
Controls shine
Color corrects

WHAT ELSE TO KNOW:
The clever packaging of Easy Bake includes a unique powder net to disperse the amount of product you pick up with your brush or blender, meaning you’re in control when it comes to baking with this powder. Huda created Easy Bake to make the concept of baking, well, easy, this loose setting powder, means baking only takes a few minutes and ensures your makeup lasts all day – a game-changer for any makeup routine.

KEY CLAIMS:
10-hours of coverage
Non-comedogenic
Paraben free
Contains vitamin E
No Flashback

How to use

Apply a generous layer of powder to the undereye, T-zone, laugh lines, outer corners of the mouth, and chin.
Let powder bake for 3 to 5 minutes.
Gently dust away any excess powder.

Makes baking easy